Starwood Capital Group, a leading global private investment firm as annouced the launch of Principal Edinburgh on George Street.
Principal is a collection of city-centre hotels based in landmark buildings in exceptional locations across the United Kingdom. The distinctive heritage and resulting relationship between the properties and their surroundings are the cornerstones of the Principal brand. Each of the hotels has a story to tell—of its history, its design and architecture, its quirks and characters, and its role in shaping the city and forging relationships with local partners, whether corporate or creative.
At the core of every Principal Hotel is a brilliant bar and restaurant that resonates with “locals” as much as it does with hotel guests. Other touch points will include vintage letterboxes in each lobby; a “corner shop” selling treats to stock the mini bar and essentials that guests might have left behind; a tuck box of complimentary snacks, as well as fresh milk and mineral water in the mini bar; and a fully-fledged Concierge to guide guests to hidden gems and must-see attractions alike.
The Principal Edinburgh on George Street has been welcoming hotel guests since 1881. At its heart are five listed Georgian townhouses, built in 1775 as homes for Edinburgh’s most prosperous citizens. The hotel also offers The Printing Press Bar & Kitchen, where local Head Chef Colin Fleming champions modern Scottish cooking, and the bar team oversees an impressive collection of local spirits, from single malts to Edinburgh gin and Scottish vodka.
The creation of Principal is a part of Starwood Capital Group’s rebranding of its portfolio of U.K. hotels under the new name of THE PRINCIPAL HOTEL COMPANY, comprising PRINCIPAL in city centres, and DE VERE—modern, country estate hotels, with mansion houses at their heart, mixing leisure with market-leading conference facilities. The De Vere brand is scheduled to launch in spring/summer 2017, following an investment of more than £50 million. The Principal Hotel Company, which owns and operates over 40 landmark buildings across the length and breadth of the U.K, received an investment in excess of £200 million following the acquisition of Principal Hayley by a controlled affiliate of Starwood Capital Group in 2013, and the subsequent acquisition by controlled affiliates of Starwood Capital Group of De Vere Venues, Four Pillars, the Townhouse Collection and some individual, strategic assets.
More information on the Principal Edinburgh Hotel can be found on our Meeting Edinburgh website>