The Spanish capital's convention bureau becomes the twelfth member to join the BestCities Global Alliance in 2017, of which Edinburgh is also a member. Other alliance partners include Berlin, Bogotá, Cape Town, Copenhagen, Dubai, Houston, Melbourne, Singapore, Tokyo and Vancouver.
Announced on 10 January at PCMA's Convening Leaders conference in Austin, Texas, the Spanish capital's Madrid Convention Bureau (MCB) was accepted as the newest alliance member.
Prior to joining, MCB will undertake a comprehensive internal review to ensure the city surpasses the quality commitments required by the alliance. The city is anticipated to become a full partner in Spring 2017.
BestCities Board Chair, Jonas Wilstrup, Convention Director of Wonderful Copenhagen Convention Bureau said:
Madrid is one of most established and vibrant international conference destinations in the world and we are proud to welcome them into our alliance. The combination of the exceptional work by MCB, supported by the city’s premiere meeting venues, modern infrastructure and rich cultural offering, make it the ideal candidate to join the BestCities family.
Achieving and maintaining a standard of excellence that surpasses our clients’ expectations is at the heart of BestCities offering. Madrid’s preliminary membership not only further strengthens the alliance and its profile in Europe, but will help BestCities build on its ambitions and commitment to help clients create lasting legacies for their organisations and events.”
David Noack Pérez, Director of Madrid Convention Bureau said:
Madrid is a lively and friendly city where everyone feels at home; at the same time, it offers a safe and comfortable setting where taking time out and doing business are equally enjoyable. Its rich artistic and natural heritage, cutting-edge transport network, quality accommodation, fine cuisine and the passion locals show when enjoying our city's day and night life make Madrid one of the most attractive cities.
MCB is confident on the fact that becoming a member of BestCities will not only enrich our knowledge as a CB but also that Madrid can for sure enrich the excellent offer for holding events that BestCities represents. Our aim, in short, is to guarantee that in Madrid, each congress held will be a unique and successful experience and this association will contribute on it.”
MCBs’ preliminary BestCities membership follows in the footsteps of Greater Bogotá Convention Bureau, who became a full BestCities partner in April last year, the first Latin American bureau to join the high profile alliance.